Rileys first bespoke Sports Bar was launched in Haymarket London, primed for the World Cup and offering a comprehensive global sports TV service together with a facility that offers 4 bars, waitress service, DJ booth and dancefloor, VIP lounge and the traditional pool tables familiar to all Rileys clubs. 

 
Deep Red’s responsibility was to oversee all internal and external graphic work including menus, uniforms, signage, display, advertising and online marketing. 
 
For menus and uniforms the theme was utilise a linage of sports stars surnames, past, present and global. These formed the backcloth and within specific booth eating and drinking areas, Deep Red created bespoke panels featuring quotes both humourous and famous from names such as Muhammad Ali, Brian Clough, Michael Jordan and George Best.
 
The VIP lounge became ‘Heroes Bar’ again featuring the famous names ‘wallpaper’ and bespoke canvas art.
 
Externally, Deep Red created a series of screen adverts for major sports events together with window graphics for major events.